You might have heard the term 'Remarketing' before as you are discussing ways to improve traffic to your website and therefore increasing conversions.

What is Remarketing?

Remarketing gives you a chance to reach out to customers who have previously visited your website with banner ads. When a customer visits your site, they are tagged with a special cookie allowing you to advertise to them online. This means you get another chance to convert them into a sale!

How Does it Work?

For example, visitors who are looking for new pet accessories may go to yourpet.com to browse the different products available, however, many visitors leave without completing a purchase. Knowing that the visitors are potential customers, yourpet.com can tag them as “site visitors”.

This will then allow yourpet.com to deliver an advertisement to the tagged “site visitors”. You can even segment visitor groups based on the pages they visited to show them highly-relevant ads and increase repeat visits to your site.

1. Stay Engaged with Your Target Audience 

96% of visitors leave without converting and 49% of visitors browse a site 2-4 times before they make a purchase.

Don’t let your valuable customers go! Remarketing helps you to follow a user from site to site to re-engage your customers and lead them back to your site.
 

2. Increase Brand Awareness

43% of companies use remarketing for online brand awareness and recognition.

With remarketing you’ll be able to establish brand awareness in the early stage of the purchase process and become the authority on your product. Establishing this authority with visitors early should bring your customers back when they are ready to purchase.

3. Increase Conversions on your Website

56% of companies use remarketing to gain customers. Remarketing helps you to regain visitors by showing them advertisements in other places such as news website, blogs and article. Remarketing ads allow you to create custom messages which attract visitors to revisit your website and complete a purchase.

How many times your potential customers see your ad is very important when they are ready to purchase. People coming back to your site for a second, third or fourth time are more likely to buy, because they have already seen your websites, so your products or services are more familiar to them.

4. Attract your Competitors' Customers

11% of companies use remarketing to target your competitors' customers.

With remarketing, your ads pop up on a customer’s browser after they have visited your website or search for a particular keyword. That means you can target people who’ve visited websites that are highly related to your product including your competitors.

Great marketing strategies help you reach your target audience and boost your customer base. Remarketing is your solution to reach your target audience, increase conversion rates and improve your bottom line.

Want to learn more about how you can use remarketing to boost your business? Check out AdFollow.

Statistical data from quicksprout.com.