Marketing

Some of the all-time best campaigns are determined by the growth of the brand as well and the social media success after the advertising campaign. The most successful campaigns went global and allowed us to remember those even years after they were first established.

The internet has changed the way that people conduct business. People are now searching for businesses online and are looking for information. In this digital era, we have new opportunities to connect with customers and service their needs. To capitalise on these opportunities businesses need to create a presence online.

What is a Digital Marketing Agency?

A digital marketing agency provides services that help your business grow online. These services include Adwords, Google my Business and Search Engine Optimisation.

After many criticisms that Google is not doing enough against piracy, they recently released the Pirate update. It works like other Google algorithms like Panda and Penguin (Find out more about the recent Google Penguin 3.0 update). The Pirate Update is a filter to prevent websites with many copyright infringements and assure rights holders that YouTube and Search is made up only a small portion of pirated website traffic.

What is Google Penguin?

Google Penguin is a filter in Google’s ranking algorithm that targets websites using spammy, manipulative tactics such as black-hat techniques. The websites which identified as being guilty are penalised by Google Penguin and which can decrease their search engine rankings.

We now spend more time on mobile phones today than ever before due to the ease of accessibility. We use mobile for a variety of different purposes such as; shopping, socializing, seeking news or information and playing games. Recently, Google announced that mobile search volume may exceed PC search by the end of this year. For the marketers, it means that implementing a successful mobile SEO strategy is essential for any business, especially local and small businesses.

What are mobile users searching for?

Search Engine Optimisation (SEO) is the process of improving a website in order to increase the number of visitors in organic (unpaid) search results on search engines.

These days, most businesses understand the importance of SEO, but the thing about SEO is that it’s constantly changing. It does mean that a lot of information we used to have is outdated and inaccurate, it also means that a number of misconceptions have emerged about how to improve their search rankings.

You might have heard the term 'Remarketing' before as you are discussing ways to improve traffic to your website and therefore increasing conversions.

What is Remarketing?

Remarketing gives you a chance to reach out to customers who have previously visited your website with banner ads. When a customer visits your site, they are tagged with a special cookie allowing you to advertise to them online. This means you get another chance to convert them into a sale!

Google is setting out to help SMB's get found on Google Search easily and quickly. Both business owners and SEO companies are discovering the new features and benefits of using Google my Business.

Websites using HTTPS, secure and encrypted connections are starting to rank slightly higher than HTTP websites because of the new HTTPS ranking signal in the search algorithm.

What is an HTTPS website?