1800 677 656

Blogs

Thoughts from the Aspedia Team

Blogged Down – Why do we Blog?
A Marketing article written by Elle Meech

Staring at a blank sheet of paper or scrolling through hundreds of different blogs and news articles trying to come up with an amazing idea to capture an audience can be a tough ask. So why do we do it?

There are many different reasons people blog, both personal and professional, including benefits such as SEO, internet marketing and even for that five minutes of fame. 

Drupal Facebook Modules Part 3
A Development article written by Elle Meech
 
In the third instalment of the Drupal Facebook modules month of blogs we will be taking a look at the recommendation features that can be added to any Drupal site. Recommendations can give your company, product or organisation credit among social network users. Not only can it show that people recommend what you have to offer, it can give you exposure on users' and their friends' social network page.
 
Implementing these modules can be a great way to gain exposure and is simple and easy to use allowing smooth integration.

Drupal Facebook Modules Part 2
A Development article written by Elle Meech
 
This week's Drupal Facebook modules blog will be taking a look at two more features that can ensure a simple yet advanced connection between your website and your Facebook page. The great thing about these modules is not only are they open source (and free), they are often available within one complete module. This time around we'll be taking a closer look at the follow button, comments feature and the like box.

Google's Panda Refresh, Facebook's Graph Search and Mobile Marketing
A Marketing article written by Lynne Newbury

Recently announced online – Google revealed their first Panda refresh of 2013, Facebook published Graph Seach and why Mobile Search should be at the top of your list in 2013.

Make the most of your internet marketing in 2013 with top tips from the Blogosphere
A Marketing article written by Elle Meech

With the New Year underway, ever changing technologies and trends are changing the way businesses market themselves. Keeping up with the Jones' of Internet marketing can be hard, so can changing habits and upgrading your old website. Driving a business forward can only happen with intelligent marketing and an internet presence that is sufficient enough to allow people to discover what you have to offer. After trawling through the Blogosphere we have found some top tips to make this all possible.

In Page Analytics and Google's Tag Manager
A Development article written by Elle Meech

Recent changes online include better linking attribution for In Page Google Analytics and Google launches their Tag Manager.

1. If you don't check your analytics on your website regularly, you should think about it. Not only do you see the history of keywords, where visitors have come from and how long they stay on your site, but you can see in real time, how many people are on your site and which links they are clicking on each page.

Android Dominates Smartphone Imports, Bye Bye Facebook Marketing and Hello AuthorRank.
A Marketing article written by Elle Meech
 
In this week's blog we take a look at the rise of Google's power once again, this time in the Smartphone market with recent figures suggesting that Q3 imports of Smartphones saw Android leading with 75% of the market. Facebook is back, this time in not so good light as we discover why experts are starting to tell us, in the form of blogs, why reaching your sales audience through social networking sites is no longer top of the list.

What is a Database and how can new technologies shape the future of online databases?
A Marketing article written by Elle Meech

In this week’s blog, we will be asking the question "What is a database?" Simply put, a database is information that has been collected, organised and stored in one easy, accessible place much like an electronic filing cabinet. One of the best examples of a database is probably a program most computer users have accessed at one time in their lives, Microsoft Excel. Where Excel is a spreadsheet, a database still takes on a very similar form as a spreadsheet.

Pay Attention to the Mobile Web especially Website Design, Communication and E-commerce
A Marketing article written by Elle Meech

Mobile technology is firmly back in the limelight this week. Are E-commerce, website design and internet marketing companies taking the dominance of Smartphone users over the Internet? The answer is more than likely No, which will start to be a problem as the technology of Smartphones begins to overpower traditional PCs. Firstly the design of websites needs to be aimed more towards mobile users (see our blog on mobile sites vs responsive designs).

QTIC goes live! Queensland Tourism Industry Council's brand new member based website is now live
A Marketing article written by Elle Meech

QTIC, Queensland's peak industry body for tourism, an organisation based on membership, has launched its brand new website. QTIC members include 14 Regional Tourism Organisations, 20 industry sector associations and more than 3,000 regional members working with local and government agencies to strengthen the voice of the tourism industry. Being able to communicate with members is vital to the running and continuation of QTIC. This is where the new website came in.